In-House
The Really Useful Group has an
established in house Merchandise Division whose sole purpose is to
design, develop and produce product to sell alongside the Groups
productions. Supporting the productions around the world with branded
products not only provide marketing support for stage productions but
also a sizeable income to the Group.
Consumer Product Licensing
The
Merchandise Division searches out licensing partners internationally
to extend the reach of the ALW Copyrights into retail stores throughout
the world.
Wholesale
In addition to the
in house activities, Really Useful also runs a wholesale operation,
supplying products to International productions and an online business
providing direct sales to the public anywhere in the world. It is also
the point of reference for all licensed productions, providing advice,
artwork and approval for items produced for sale in territories as
diverse as Canada, China, Australia, North America, South Korea and
through out Europe
